Rugged KODAK
PLAYSPORT Video Camera
Captures Adventures in HD – Even Underwater
Kodak engages consumers online to find new name "PLAYSPORT"
Rochester, NY, January 7, 2010 - Eastman Kodak Company today
introduced the new KODAK PLAYSPORT Video Camera, a rugged, durable and
pocket-size HD video camera with an appetite for adventure. The KODAK
PLAYSPORT Video Camera is specifically designed for consumers with
active lifestyles, allowing them to capture full 1080p HD video – even
underwater* – with the touch of a button.
The KODAK PLAYSPORT Video Camera is waterproof up to 10 feet and
features built-in software and USB cable output so users can edit and
easily share with family and friends through sites such as YouTube and
Facebook. The KODAK PLAYSPORT also features electronic image
stabilization and KODAK Imaging Science for sharper videos with vibrant
colors and less blur.
"Today"s consumers want to easily capture and share life"s moments
anywhere they happen without trading off quality," said Phil Scott, Vice
President of Marketing, Digital Capture and Devices, Kodak. "We
designed the KODAK PLAYSPORT Video Camera with this in mind, combining
the superior features of our HD digital video cameras with a
rugged, waterproof exterior so consumers can capture their KODAK Moments
in more places – from the inside of a halfpipe on a snowboard or while
duck diving on your surfboard."
KODAK PLAYSPORT Video Camera Features:
• Waterproof up to 10 ft. (3 m)
• Full 1080p HD video capture at 30 fps
• Electronic image stabilization
• Brilliant 2.0" color LCD display
• Capture 5 MP HD stills (16:9)
• Edit and upload to the Web with built-in software and included USB
cable
• Smart face tracking technology
• Incredible low-light performance
• Expandable SD/SDHC Card slot for memory cards up to 32 GB, that can
record up to 10 hours of HD video**
• Li-Ion rechargeable battery with in-camera charging
• HDMI cable output (HDMI cable included)
• Remote control compatible (remote control sold separately)
• MAC and PC compatible
The KODAK PLAYSPORT Video Camera will be available in Abyss (black),
Wave Crash (blue) and Adrenaline Rush (purple) for US $149.95 MSRP
beginning in April 2010 at major retailers including Best Buy and
Amazon.com, as well as Kodak.com. The KODAK PLAYSPORT Video Camera is
also now available for pre-orders on Amazon.com.
*Colors and availability may vary by region
Product Accessories
A range of accessories are available for the KODAK PLAYSPORT Video
Camera, including:
• KODAK SDHC Memory Cards, available in 4, 8 and 16 GB customized for
optimal video capture
• KODAK Adventure Mount for helmet, handlebars and more
• KODAK Flexi-Tripods
• KODAK Cases, Camera Bags and Neck Straps
• Remote control
• KODAK Li-Ion Rechargeable Digital Camera Battery KLIC-7004
• Battery charger options including KODAK Li-Ion Universal Battery
Charger K7600-C, KODAK Solar Charger KS100-C+2, KODAK Portable Charger
KP100-C+2
Consumers Help Name Newest Video Camera
Through crowdsourcing, a technique utilizing mass collaboration to
achieve a business objective, Kodak received thousands of naming
suggestions via Twitter and its 1000 Words blog, for the new video
camera. Two winning entries were chosen: Mike Colbourn of Williston,
Vermont, entered the name ‘Play", and Jim Culver of La Mesa, California,
entered ‘Sport". Mike and Jim won a trip to Las Vegas and the 2010
International Consumer Electronics Show to join Kodak in announcing the
new name.
Kodak is also introducing a new Mobile Marketing Tips guide at the
Consumer Electronics Show.
* Up to 10 ft. (3 m) under water
** Record approximately 20 minutes per 1 GB at HD 720 at 30 fps.
